I’ll never forget the day when an editor at the BBC told a 25-year-old me that journalists shouldn’t be on TikTok because “there’s so much misinformation on there.” By that point, I had maybe 10,000 followers on the platform, possibly more, and the comment stung. My TikToks, which had amplified my journalism as well as my passion for learning new languages, were well researched and the opposite of misinformation. So, what’s my solution? A tool in your pocket that can help you

It’s crucial that journalists who advocate for causes adhere to the core tenets of the profession – truth, accuracy, rigorous research.

Veteran communicator Tracee Evans offered tips to Global Business Journalism students about building and maintaining social media brands.