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The best English language journalism master's program in China.

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5 secrets to creating a more addictive podcast experience
Podcasts have become a popular way to share stories, ideas, and information. But with so many options available, how do you make your podcast stand out and keep listeners coming back episode after episode? Creating an addictive podcast experience means building a connection that feels personal, engaging, and rewarding. Here are five practical ways to make your podcast more addictive and keep your audience hooked.
Rick Dunham
Dec 10, 20253 min read


You won't believe how clickbait is manipulating your brain
Clickbait — those attention-grabbing, often misleading headlines — is designed to make you click on digital content. But what’s the real reason you’re drawn to these irresistible promises? The answer lies in a mix of emotional triggers and cognitive shortcuts, and understanding this can reveal just how deeply clickbait is woven into the fabric of modern journalism. Clickbait works by exploiting our emotional responses. Hanyang University Professor Caroline F. Ward explained t
Rick Dunham
Jun 3, 20253 min read


6 essential tips to help you navigate TikTok’s algorithm
Q: Why do some TikTok videos go viral while others barely get noticed?
A: The key lies in understanding the platform's algorithms.
Rick Dunham
Feb 23, 20254 min read


10 tips and tricks for creating a successful Instagram account
Here are 10 tips that will help you create a successful Instagram account, with specific tips for engaging a loyal group of followers.
Rick Dunham
Jan 29, 20254 min read
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