Tariffs have always been about more than just economics. They are tools of power and leverage, expressions of national priorities and xenophobic fears. Rick Dunham But the 2025 U.S.-China trade standoff marks a profound shift. The on-again, off-again tariff war is not just a fight over trade imbalances, but a battle over the very future of global order and the hegemonic ambitions of the world's two largest economies. It is a clash between a MAGA president and a MCGA p

For most of human history, governments have taxed goods crossing their borders. Tariffs have financed empires, protected domestic industries, and punished foreign rivals. They’ve sparked wars, crashed economies, and redefined alliances. Yet the tariff war between the U.S. and China doesn’t fit neatly into any of the old molds. Rather than being a tool to nurture domestic industry or fill government coffers, tariffs are now being wielded as weapons in a sprawling contest over

In our hyperconnected world, brands must tread carefully when navigating sensitive nationalist and political issues in marketing strategies.