Clickbait — those attention-grabbing, often misleading headlines — is designed to make you click on digital content. But what’s the real reason you’re drawn to these irresistible promises? The answer lies in a mix of emotional triggers and cognitive shortcuts, and understanding this can reveal just how deeply clickbait is woven into the fabric of modern journalism. Clickbait works by exploiting our emotional responses. Hanyang University Professor Caroline F. Ward explained t