Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of independent, personality-led news creators. So, if you’ve written a text piece and you’re wondering how to adapt it for Instagram or TikTok, here’s a simple, beginner-friendly guide to get you started.

Clickbait — those attention-grabbing, often misleading headlines — is designed to make you click on digital content. But what’s the real reason you’re drawn to these irresistible promises? The answer lies in a mix of emotional triggers and cognitive shortcuts, and understanding this can reveal just how deeply clickbait is woven into the fabric of modern journalism. Clickbait works by exploiting our emotional responses. Hanyang University Professor Caroline F. Ward explained t