Editing multimedia content is challenging, especially when you’re not working with the right tools. As demand among news audiences shifts to video and audio, newsrooms, journalists and content creators are turning to the formats, too. To help journalism professionals working with multimedia, this article lays out some tools they can utilize to enhance professional efficiency and take their work to the next level. Most of them are free (or mostly free).

Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of independent, personality-led news creators. So, if you’ve written a text piece and you’re wondering how to adapt it for Instagram or TikTok, here’s a simple, beginner-friendly guide to get you started.

Salisa Vajrabhaya, a Tsinghua student, is a Thai social media influencer. In this Q&A she explains why she chose the GBJ master's program.

Q: Why do some TikTok videos go viral while others barely get noticed?  A: The key lies in understanding the platform's algorithms.